App Marketing Tools For Developers
Mobile App Growth
February 20, 2020
Over the last few years, a lot of tools and services have been created for app developers.
At apptamin we produce video ads and app store videos, so you’re taken care of on the video side. But what about the rest?
We have tried some of the tools below and reviewed them here. Obviously, we cannot try every tool out there, but we would love to hear what you think about any tools that you have used. Don’t hesitate to contact us to help us make that list better!
- Market Research
- Mockups/Prototyping
- Demo tools
- UI Galleries
- Crowdfunding
- Localization
- Monetization
- Mobile App Testing
- A/B Testing tools
- User Feedback/CRM SDKs
- In-app Analytics
- Attribution/Marketing Analytics
- Deep Linking
- Push Notifications
- Affiliate Programs
- App Websites & Landing Pages
- Pre-launch platforms
- App Store Optimization
- Apple Search Ads
- App Downloads & Revenue Tracking
- Getting Press
- Ad Networks
- Video Ads
- Promo Campaigns
- Expert Advices
Market Research
App Annie – App market data to monitor usage and retention, downloads and revenue, demographics, ASO and advertising
Priori Data – Mobile App Intelligence providing Ranks, Download & Revenue estimates for market and competition analysis
Apptrace – App Store Intelligence
AppMonsta – App Market Data
Vision Mobile – Ecosystems analyst firm
MetricsCat -Analyze mobile apps data
Also: Apple’s App Store, Google Play Store
Mockups/Prototyping
POP (Prototyping on paper) – iPhone App Prototyping Made Easyap
Mockabilly – App for creating mockups on iPhone
Interface – Advanced mockup and prototyping for iOS
Blueprint – Mockup iPad app for iPhone and iPad applications
Proptotypes – Turn static designs intro a tappable iPhone prototype
Keynotopia – Use PowePoint/Keynote to Prototype Like a Pro
Justinmind – Rich interactive wireframes to define web and mobile applications
Fluid UI – Mobile Prototypes for iOS, Android and Windows Apps
UI Stencils – Stencils, sketch pads and accessories for UI design
App Cooker – Advanced iOS mockup generator for mobile applications
Proto.io – Mobile prototyping
UXPin – UX design tools built by UX designers
AppGyver’s Prototyper – Turn wireframes into an interactive mobile app prototype
WireKit – An iPhone app wireframe kit
DevRocket – Photoshop panel plugin for iOS developers
Flinto – Quickly create iOS prototypes
App Icon Template – App icon template for iOS 7
PortKit – UX Metaphor Equivalents for iOS & Android
SketchMirror – Preview your mobile apps directly on your devices
Invision – Free Web & Mobile Mockup and UI Prototyping Tool
Framer – Prototyping tool for animation and interaction
Marvel – Free prototyping tool
Sketch – Professional digital design for Mac
Demo Tools
App.io – Interactive previews for your app or game
UI Galleries
Localization
Jargon – Ship your app in any language (SDK)
iCanLocalize – Expert translation
Applingua – iOS, OSX & Android App Localization Service
OneSky – Get your apps & websites translated
PO Editor – Free online software localization tool
Acclaro – Mobile application translation
Babble-on – App localization
LocTeam – Localize iOS and Mac OS X apps
Gengo – People-powered translation at any scale
Tethras – App translation service
Wordcrafts – Mac OS and iOS localization
LingoTip – Apps translation
Smooth Localize – Localize your iOS app cheaply and quickly
Transfluent – Easily translate your app by using Transfluent’s API
DYS Translations – Video game translation and localization services
verbalizeit – human powered translation
ackuna – Free crowdsourced translation service
Monetization
Nextpeer – Social layer for game monetization
Playhaven – Mobile game LTV maximization platform
MobInLife – Apps monetization and promotion consulting
Avocarrot – App Monetization with Native Ads
Kiip – Real rewards for virtual achievements
Smaato – Real Time Bidding Exchange for mobile ads.
Appprix – Tournaments and cash rewards for mobile games
Mobile App Testing
TestFlight – iOS Beta Testing on the fly
HockeyApp – Collect crash reports, get feedback and distribute your betas
Elusivestars – Mobile Application Testing For Developers
Testin – Cross Platform Automated App Testing Solutions
uTest / apphance – Crash/Bug reporting and user feedback
Crashlytics – Crash reporting solution
Errbit – Open source error catcher (Airbrake compliant)
StartUpLift – Get feedback from users
Bugsense – BigData analysis to support apps
Acra – Open source android crash reports
Crittercism – Error monitoring
UserMetrix – Application analytics combined with traditional error reporting
AppThwack – Test your app on 100s of real devices
BugClipper – Plug n play library designed to report bugs
Joppar – Update your app without code
AppTestNow – Get your app tested by experts
Ubertesters – mobile beta testing solution
A/B Testing
Hercules – Mobile A/B testing
Splitforce – Mobile A/B testing for iOS, Android and Unity Apps
OneTwoSplit – A/B test your app store listing and improve conversions
SplitMetrics – A/B testing of icons and screenshots
Storemaven – Mobile A/B testing for iOS, Android
User Feedback/CRM SDKs
Apptentive – In-app feedback for iPhone & Android developers
Appsee – Understand your mobile app users with recordings, heatmaps and in-app analytics reports
Braze – Customer Engagement Platform for mobile apps
HelpShift – The customer support helpdesk for native apps
LivePerson – Mobile chat solution
Jira – Open-source library for collecting feedback
Taperecorder – Get high frame rate videos of what users are doing in your app
TestFairy – Easy Android app testing
Testbirds – Crowdtesting for mobile apps
Instabug – In-app feedback for mobile apps!
swrve – mobile marketing automation platform
HelpStack – Open source mobile help framework
Hipmob – Integrated FAQ and live chat for websites and mobile apps
LaunchKit Review Monitor – App Reviews delivered to your Inbox and Slack
In-app Analytics
Google Analytics – Google Analytics for Mobile
Apple App Analytics – Apple’s Analytics for Mobile
Appsee – Visual Mobile App Analytics
App Annie – Usage analytics for your apps
MixPanel – Mobile Analytics
Flurry Analytics – App Analytics for free
Apsalar – Mobile App Analytics & Advertising
Localytics – Mobile Marketing and Analytics for Apps
Countly – Mobile Analytics
Playtomatic – Open source game Analytics for every Platform
HeatData – Heatmaps for Mobile Websites
TestFlight Live – Analytics with TestFlight
Placed – Location Analytics
Keen.io – Analytics Platform
Bango – Web and app analytics
Telerik – Mobile and web real-time app analytics
personagraph – get insights into your user
Paddle.com — In-app Analytics for desktop & mobile with just 3 lines of code
Attribution / Marketing Analytics
Tapstream – Marketing Analytics for apps
Yozio – Campaign tracking for mobile apps
Trademob – Mobile Marketing Analytics
Swrve – In-app marketing platform
Rdrct.it – Universal URL and Custom URL (sharing app content)
Linkredirector – One marketing link for apps across multiple app stores
Adxtracking – Analyze and optimize mobile app advertising
AppsFlyer – Mobile app measurement and tracking
MobileAppTracking by HasOffers – Attribution analytics
Adjust – BI platform for mobile apps
Segment – Customer data hub
Deep Linking
mobile.deep.linking – Methodology for launching a native mobile application via a link
AppURL – Connect native apps to the web with http URLs
URX – Deep Linking for mobile apps
deeplink.me – Deep Link into your app
AppsFlyer One Link – Mobile app measurement and tracking
Branch.io – Personalized install for every new user
Push Notifications
Urban Airship – http://urbanairship.com/
PushWoosh – New approach to push notifications
Push.io – Push Notifications
Xtify – Push notifications for iOS, Android, Windows and Mobile Web
mBlox – Smart Mobile Engagement
Quick Blox – Cloud backend API
MixPanel – Mobile Analytics
Appscend – All-In-One Mobile Platform (analytics, push, etc.)
Appoxee – Push Notification Services
Xtify – Push notifications for iOS, Android, Windows and Mobile
Pushwizard – Push notification service & Remote event management
notiphi – location based mobile analytics and messaging platform
GameThrive – Easy & Smart Push Notifications
Affiliate Programs
TradeDoubler – Affiliate Marketing for Europe & Brazil
LinkShare – Affiliate Marketing for US, Canada & Mexico
DGM Pro – Affiliate Marketing for Australia & New-Zealand
GeoRiot – Globalize your affiliate marketing
App Websites & Landing Pages
Unbounce – Build, publish and test landing pages (w/ Mobile App Templates)
Appsites – Create a website for your mobile app
AppLandr – Landing pages for your mobile app
ThemeForest (Grizzly Theme) – Site Templates and Themes
Appify WP – WordPress Theme for iOS and Mac Apps
Launchrock – Set up a “launching soon” page in minutes
Mobtizer – Create landing pages for mobile advertising
PlaceIt – Generate Product Screenshots in Realistic Environments
LinkTexting – Add text-to-download to your website
UsersThink – Improve your landing page with feedback from real users
Pre-launch platforms
PreApps – Pre-release buzz and exposure
Prefundia – “coming soon” platform
App Store Optimization (ASO)
App Annie – Keyword tracking tool (free), competitive keyword monitoring (free), keyword explorer and tracker with volume and difficulty (paid).
Mobile Action – App Store Optimization, App Intelligence and Actionable Insights
AppTweak – Instant App Marketing and ASO report
TheTool – the first performance-based ASO tool
SensorTower – Mobile SEO and Keyword Optimization for iOS Apps
AppRadar – App Marketing and App Store Optimization tool
Search Man SEO – Mobile SEO for iOS Apps
AppCod.es – App Store SEO
Appnique – Improve your search ranking in the mobile app stores
AppSnippetPreview – App Store Listing Optimization Tool
Gummicube – End-to End Solution for Mobile Marketing and ASO
AppMind – Discover any iOS app’s keywords
AppFollow – Real time app monitoring for reviews, ranks, keywords, and more
ASOTop1 – Boost App Store rankings via ASO
RankMyApp – App Store Optimization Tool
Meatti – ASO and marketing agency with a focus on Chinese market
Apple Search Ads (ASA)
SearchAdsHQ – Apple Search Ads Optimization Platform
Blackbox Platform – Apple Search Ads Manager
App Downloads & Revenue Tracking
App Annie – App Rankings, App Store Analytics, Market Intelligence
AppFigures – App Store Analytics for Mobile Apps
Mopapp – App Store Analytics
AppBot – App Store Reviews & Features delivered daily
Getting Press
HARO (Help A Reporter Out) – Connecting Reporters and News Sources
Appromoter – Brings developers and the media together
JustReachOut – Connect with reporters
Ad Networks
iAd – Apple’s advertising network
TapForTap – Mobile Ad Network / Free Tap Exchange
Chartboost – Technology platform for mobile games
Admob – Monetize and promote your mobile apps with ads
AdColony – Video ad platform
Vungle – Mobile app advertising through Video
Millenial Media – Mobile advertising & monetization
Inneractive – App monetization
Airpush – Mobile ad network
Medialets – Mobile rich media advertising
xAd – Mobile-local advertising & marketing
Pontiflex – Advertising platform
Jumptap – Target mobile advertising
Appia – Ad network
Apptap – App advertising network
Pollfish – Survey platform to target users
Mobclix – Real-time bidding mobile ad exchange
Location@scale – Mobile-local advertising
NativeX – targeted advertising
AppFlood – Cross-promotion platform for buying, selling and exchanging mobile traffic
Jampp – Drive installs to your app
StartApp – Mobile Advertising
Video Ad Networks
Chartboost – Technology platform for mobile games
AdColony – Video ad platform
Vungle – Mobile app advertising through Video
Promo Campaigns
AppGratis – 1 free app a day
AppBounty – Play & Get Paid
Promodispenser – Users get free Gift cards by downloading and reviewing your app
Expert Advices
Clarity – Get great expert advice
Buy & Sell apps
Fliptopia – Buy and sell app ownership
Conclusion
Thanks to Steve Blank’s Startup Tools for inspiring this list. We will add new tools as we discover them.
I personally like your article and thumbs up to you for sharing such a defined knowledge. This guide helped me to easily understand about various mobile app marketing tools. Thank you.
It is very helpful and useful information.Thank you for sharing this post.
I really like how you organized this list. There’s so many resources here, but I can find what I need.
Thank you for this list! I could spend hours going through each one. Bookmarking it now.
This is exciting Sylvain, thanks for sharing. It’s great to see how much thought goes behind the app marketing and how these tools are actually aligned with the best practices of marketing.
Sylvain, you rock dude. Bookmarking this right now. Great list.
Great list ……as well as categorized……Keep it up….!!!
WOW What a list …Anyone can spend more then 20 min on this blog for just going through so usefull aso tools list.. i m fresher in using aso .it was brilliant list to came across. thankyou so much friend.
http://dasapp.net/ isn’t working
Thanks for letting us know Andrey. Just removed it.
http://www.helpstack.io is an open source api for ios developers to provide in-app customer support.
Lucidchart has an awesome option for an iPhone app mockup tool! You can check it out at https://www.lucidchart.com/pages/examples/iphone_mockup_tool
@Kamlesh Done! Sorry about that.
Intertek AppTestNow Thanks. Will add it when doing the next update.
Please add following service to your list.
UserEcho for iOS – Smart way to collect and manage feedback for your iPhone and iPad applications. http://userecho.com/userecho-for-ios/
Sylvain, you rock dude. Bookmarking this right now. Great list.
stevepyoung Thanks Steve!
You can add the PPI network: https://promodispenser.com (free apps) and https://giftmeapps.com (paid apps) Into the promotion category.
Hi Sylvain,
Really useful list of tools, definitely a must-have for any mobile developer.
I’d like to mention the Chat functionality of QuickBlox. Is something that lots of developers are looking for and it is hard to find.
Thanks!
Thanks for including us
elusivestars You’re welcome! Elusivestars is pretty interesting to get real-users feedback
Hi Sylvain : I would suggest to add “www.appcurl.com” app discovery under “Promo campaigns”. Great compilation by the way.
Regards
@vbkumar Hi. Thanks for the suggestion. Can you tell me how the promo campaigns work with appcurl?
Here is another tool you shouldn’t miss: https://poeditor.com/. It is great for localization, it offers an online platform with support in around 200 languages, where translators can work easily on translating po, strings, xml or other types of files.
@barrelalexander Thanks, I added it.